We earn referral commissions. Here's exactly what that means.
Game Counter View is funded by affiliate links. That word can mean a lot of different things across the web, so this page spells out the version we run: how the money flows, what it changes for the reader (nothing), and where the editorial line sits.
The short version
Most outbound links on this site to a casino include a tracking parameter. If you click one of those links, open an account at the operator and meet the operator's qualifying terms (typically a small first deposit), the operator pays us a referral fee out of their marketing budget. That's the entire business model.
What it changes for you
Nothing.You see the same site, the same welcome offer, the same terms and the same prices whether you arrive via this site, a Google ad, or by typing the operator's URL straight into the address bar. Affiliate fees come out of the operator's marketing spend, not your wallet.
What it doesn't change about the site
- Position on the page is not for sale. The order of the showcase reflects the editor grade, not the commission rate.
- What we say about a brand is not edited by the brand. No operator gets a preview of how we're going to describe them, and none has the right to demand changes.
- We don't list anything that isn't UKGC-licensed. If a brand's licence is suspended or revoked, it comes off the site — regardless of what we're earning from it.
- We don't list welcome offers we can't see at the operator. If the offer changes, the description here changes too.
How we mark affiliate content
Anywhere you see a link to a listed operator, the link includes the HTML attribute rel="sponsored noopener nofollow", which is Google's recommended marking for affiliate links. Every operator card on the homepage shows an "Ad · 18+ · T&Cs apply" note where the welcome offer is mentioned. The footer of every page on the site repeats the disclosure.
Tracking parameters in the links
The query strings appended to operator URLs (parameters such as btag, affid, clickid or subid) are how the operator's affiliate platform recognises a referral from us. They don't collect any data the operator wouldn't otherwise see — typically just enough to attribute the sign-up to the correct affiliate account.
The honest caveat
Affiliate-funded review sites have an inherent conflict of interest, and pretending otherwise would be silly. We think we manage it well — by being upfront, by not selling position, by removing operators that lose their licence, and by writing the kind of thing we'd be happy to see on a friend's site. But the model is the model, and you should weigh what you read here in that light, just as you would on any comparison site.
If you want to read these reviews knowing we earn nothing from the visit, don't click the operator links — use our descriptions to decide which brand to look at, then go directly to that brand's site. That's a fair use of this site and it's not the worst outcome for us either.
Questions?
Anything about the disclosure that's unclear, the contact page is the best place.